“Go Beyond the Cover” campaign for Dermablend Professional by Agence Tuxedo
Mandate: Produce a digital campaign to create an emotional connection with consumers and bring them to truly engage with the brand.
Solution: Using the voice of spokespersons to communicate the product’s efficacy.
Result: A touching video campaign that features 3 spokespersons: Zombie Boy, Cassandra Bankson, and Cheri Lindsay. They reveal their story and share how Dermablend helps them “Blend In to Stand Out.”