This incredibly innovative idea of combining a shop with a café is defined by an even more innovative and brave concept: that all the products sold here will be… pink!
“We see the world through rose-colored glasses. We’re open to any rosé vibrations. Positive meetings, events, conversations, pink merchandise and pink snacks. Nothing positive is alien to us,” – Agnieszka Górny, one of the establishment’s owners, briefed the agency.
The challenge was to create a communication in such away that channels the positive energy and dedication of the owners. The agency faced the complex assignment of building a brand, starting with the brand name and logo, followed by key-visual, a website, and, finally Facebook.
The key-visual is based on the idea of ambient (elements of the Bamberka girl and Stary Marych statue – popular icons of Poznan – having their color swapped for pink) in order to evoke the curiosity of the local community and highlight the love for the color pink. The concept is grounded on the fact that the establishment has network potential, so symbols characteristic to a given city, with elements changed to pink, can help promote it in a different locale.
The power of Różove lies mainly in the consistency with which it inspires people with positive energy through a sincere and coherent communication and, owing to its unique open kitchen, a homely atmosphere.