The UK is participating at the World Expo 2015 in Milan from 1 May to 31 October. Feeding the Planet, Energy for Life is the core theme. It aims to highlight one of the most pressing challenges of our time – how to feed and sustain an expected rise in the world’s population to 9 billion by 2050.
The UK’s participation theme for Milan Expo is Grown in Britain and Northern Ireland, led by UK Trade and Investment (UKTI) with support from 7 government departments.
The UK Pavilion is designed by artist Wolfgang Buttress in collaboration with engineer Tristan Simmonds and architectural practice BDP. It is constructed and manufactured by Stage One. Creative agency Squint Opera developed the immersive UK Pavilion visitor journey.
They all represent unique award-winning British talent. Inspired by scientific research and ground-breaking UK technology developed by physicist and bee expert Dr. Martin Bencsik, the design of the UK Pavilion represents a unique collaboration between UK creativity and science.
WOLFGANG BUTTRESS – ARTIST
Wolfgang Buttress creates simple, elegant and contextual sculptures which seek to define and celebrate a sense of place. He has drawn inspiration from nature, collaborating with experts to explore and interpret scientific discoveries. Elegance is achieved through integrated structural analysis, allowing the sculptures to be refined and reduced to an essential form. It is fundamental to his practice that artworks engage with their context and landscape.
BDP – ARCHITECTS
BDP is a major international practice of architects, designers, engineers and urbanists creating outstanding places for people. Working in interdisciplinary teams BDP produces integrated, holistic and sustainable solutions with a depth of experience that gives leading expertise across a wide spectrum of sectors. BDP combines local knowledge with the vision, values and infrastructure of a major award winning practice.
STAGE ONE – MANUFACTURERS
Stage One works within the architecture, theatre and event industries. Stage One combines design, engineering and technology to deliver astonishing impact on a global platform. From launches to installations, from architecture to ceremonies, the company creates things that people remember forever. Their clients and partners are the world’s most creative minds and the best technical producers in construction, architecture, engineering, entertainment and art.